Don't Just Roll the Dice

Livro digital

Título:
Don't Just Roll the Dice

Autor:
Neil Davidson

Categoria:
Tecnologia > Geral

Tags:
Gestão de TecnologiaFundamentos da Computação

Pessoa doadora:
Raffaello D. N.

Sinopse:
Software pricing looks deceptively simple until the first real decision has to be made: charge too little and the product may look cheap or unsustainable, charge too much and the market may vanish. Don't Just Roll the Dice approaches that problem through a compact table of contents that moves from basic economics to pricing psychology, common pricing pitfalls, advanced pricing models, and a final checklist for changing price with intent. Neil Davidson keeps the guide practical rather than academic. The book explains demand curves without drowning the reader in theory, then turns to perceived value, competitors, fairness, piracy, switching costs, versioning, bundling, multi-user licences, site licences, free trials, network effects, bargains, and the signals a price sends about a product. The recurring point is blunt but useful: software pricing is not a magic number, it is a business decision shaped by customers, positioning, and evidence. Short, direct, and written from the perspective of a software entrepreneur, this is a strong fit for developers, founders, product managers, and small software teams who need a clearer way to think about price. It does not pretend to give a universal formula; it gives readers a framework for making an informed guess, testing it, and changing it without treating the whole thing like casino night.